Killing Us Softly: Advertising’s Image of Women


I’ve found a great video titled “Killing Us Softly”. It’s about advertising’s image of women. It’s enlightening, funny, entertaining. It’s only 35 minutes long, which is a shame, but it gives a very good idea of what the problem is. Ideal for women who don’t think advertising is “not important”.

One line I found hilarious:

” ‘Does your husband whish you had larger breasts?’. And if he does the implication is clear, you better change your body, … as opposed to changing your husband.”

Jean Kilbourne is the author of the movie. She has just published a book “Can’t Buy My Love: How Advertising Changes the Way We Think and Feel“. Her website Jean Kilbourne


3 Responses so far »

  1. 1

    April said,

    Thanks for the video link. =)

  2. 2

    sherry lee short said,

    The image you chose to accompany your post is very interesting. PETA (People for the Ethical Treatment of Animals) has used women raped in cellophane like packages of meat for its ad campaigns, and claims these ads are not demeaning to women.

  3. 3

    sherry lee short said,

    Wow, what an interesting misspelling. I meant “wrapped” not “raped.” Talk about an interesting subconscious blooper. I caught it right after I posted….

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